National Deaf Children's Society

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National Deaf Children’s Society

A Data-Driven Mobile App for Parents of Deaf Children.

We we delivered

  • iOS and Android App
  • CRM Integration
  • Marketing Integration
  • Cross Linking Content
  • Membership DB Integration
  • Interactive Calendar
  • API Integrations
  • Personalised Journal

    • The Challenge.

    Supporting parents of deaf children by leveraging apps and software.

    The diagnosis of childhood deafness can be a challenging and isolating experience for parents. This guide aims to provide support and resources by exploring effective apps and software solutions that can help parents navigate this journey.

    The Approach.

    Data-Driven Collaboration, bridging the gap with My NDCS, a mobile app custom built specifically for 40,000+ members of the National Deaf Children's Society network.

    Recognising the need for a centralised hub of resources and support for managing childhood deafness, My NDCS app is designed to empower parents by providing essential tools and a supportive community right at their fingertips.

    NDCS Parents and app users

    ‘Creating an app that delivers customised content for parents of deaf children’.

    Empowering parents, Enabling Potential.

    The My NDCS app offers a variety of features including a searchable knowledge base, personalised news feed, and communication glossary.

    By leveraging our expertise in mobile app development and the NDCS's deep understanding of childhood deafness, the app empowers parents to become active participants in their child's journey.

    deaf child signing
    parent using MyNDCS app

    The National Deaf Children's Society is the leading charity in the UK & Ireland that supports deaf children, young people and their families.

    Tailoring support for NDCS 40,000+ Members.

    The National Deaf Children's Society (NDCS) is committed to supporting families raising deaf children. Understanding the unique challenges parents face as they navigate this new world, NDCS has partnered with Sugar Rush to develop the My NDCS app, a cutting-edge mobile solution designed to empower parents with essential information, valuable connections, and practical tools.

    Registration for the My NDCS app is straightforward and exclusive to members of the National Deaf Children's Society (NDCS). This easy process ensures that once parents join, they benefit from a personalised app experience tailored to their child’s specific needs.

    hands signing
    Deaf parent using MyNDCS app on phone

    The National Deaf Children's Society is the leading charity in the UK  & Ireland that supports deaf children, young people and their families.

    Capturing Milestones and Reflecting on Growth.

    The journey of raising a deaf child is filled with unique experiences and milestones. My NDCS allows parents to document this special time by providing a dedicated journaling space. Here, parents can capture their child's achievements, record important appointments and notes, and even reflect on their own feelings and emotions throughout the process.

    This journaling feature becomes a cherished record of their child's growth and a testament to the strength and love within their family.

    Journal section of MyNDCS app Journal Entry on app

    Journalling parents emotions and experiences, record appointments and celebrate their child's achievements by marking milestones.

    Knowledge & Content for Raising Deaf Children.

    The "Explore" section of My NDCS is a treasure trove of support, designed to be a comprehensive resource for parents seeking information and inspiration. An information library provides access to a wealth of vetted resources, while a dedicated newsfeed section allows parents to connect with other families through uplifting stories and experiences.

    Rounding out the support package is a built-in glossary, ensuring that parents can easily understand key terms related to deafness, empowering them to confidently navigate their child's journey.

    Onboarding Registration and Home screens

    Building Community and Connection for Families of Deaf Children.

    The My NDCS app is more than just a resource hub - it’s a vibrant community dedicated to supporting families of deaf children. One of its standout features is the dedicated events section, which connects parents with a network of support and opportunities for engagement.

    These events provide opportunities to connect with other families facing similar experiences, share challenges and advice, and gain valuable insights from experts in the field of childhood deafness.

    NDCS Event Speaker Events section of the app

    ‘Sugar Rush's expertise in mobile app development was instrumental in creating the My NDCS app. The team transformed NDCS's vision into a user-friendly resource that empowers parents of deaf children.’

    150%

    membership sign-up increase

    My NDCS App has become popular since its March 2024 launch, with over 1,000+ parents using the app. In the first month, parent membership sign-ups increased by over 150%, with the app responsible for 42% of them. By May, 49% of all parent sign-ups came through MyNDCS mobile App.

    Collage of images of MyNDCS app and it's users

    The Result

    The My NDCS app has demonstrably empowered parents of deaf children, fostering a sense of knowledge, connection, and confidence.

    Recent data-driven reporting demonstrates a significant increase in engagement between the National Deaf Children's Society (NDCS) and parents through the My NDCS app. This surge in interaction underscores the app’s effectiveness in connecting families with valuable opportunities and resources for their children.