Behind the Code: Sugar Rush’s Tech Journey on the Trading Up Podcast

We're excited to share our recent feature on the Trading Up podcast, where our founder, Ali MacFarlane, delved into the journey of Sugar Rush, our bespoke app and software development agency. In this episode, Ali discusses the daunting step of hiring the first employee back in 2006  - a step for many entrepreneurs, and how over two decades later, Sugar Rush has flourished, delivering innovative digital platforms for businesses across many sectors.

One highlight from the conversation is the development of the Barista Bar coffee loyalty app that helped facilitated 12+ million cups, showcasing our commitment to enhancing customer engagement through technology. Additionally, Ali touches on our work that digitally transformed Northern Ireland's SEAG transfer exam system, where we've created a parental interface to streamline applications and results, reflecting our dedication to projects that make a real impact.

Ali's insights on the podcast underscore the ethos of Sugar Rush: combining technical expertise with a deep understanding of our clients' needs to deliver software solutions and mobile apps that drive success. We invite you to listen to the full episode to gain a deeper understanding of our journey, values, and the innovative projects that define us.

We sincerely appreciate Trading Up host Jim Fitzpatrick for welcoming Ali MacFarlane onto the Irish News podcast and giving us the opportunity to share the Sugar Rush journey.