The Challenge.

The Irish Football Association’s youth framework represents the largest ever shakeup to the game in Northern Ireland.

Centred around the child, aiming to attract more children to play, it aims to create a supportive culture and an inclusive youth football ecosystem including coaches, referees, parents, family members and supporters. The website is pivotal to effectively communicating the big message as well as the finer detail of how the game will be played.

The Approach.

To address these challenges, Sugar Rush adopted a user-centric approach to the design and development of the platform.

By putting ourselves in the boots of young players, parents, and coaches, we aimed to create a website that was simple, fun, and interactive. The platform features engaging animations, interactive pitch diagrams, and easy-to-digest content, making it accessible and enjoyable for users of all ages.

Kicking-Off the Future of Irish Football.

By focusing on a user-centric approach, we aimed to create a website that would be as fun and interactive as a game of football itself.

We prioritised a clean, intuitive design, easy-to-navigate menus, and visually appealing graphics. By incorporating interactive elements, such as animations and game simulations, we aimed to capture the attention of young players and keep them engaged. We also worked closely with the Irish FA to tell compelling stories about young footballers and their coaches, fostering a sense of community and inspiring the next generation.

Our Game Plan 
for Success.

Sugar Rush collaborated closely with the Irish Football Association to create a dynamic and engaging digital platform that would inspire and support the next generation of Irish footballers.

We also incorporated interactive elements, such as animations to capture the attention of young players. To simplify complex information, we used PDFs and videos to explain new frameworks and guidelines in an engaging and accessible way.

The beautiful game.

The interactive 'Active Game' feature allows users to easily discover game setups tailored to different age groups.

By selecting the appropriate age range, users can access a variety of game setups to play. This feature helped coaches and parents to plan engaging and age-appropriate training sessions, fostering a positive and enjoyable learning experience for young players.