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Barista Bar App - Hendersons Foodservice

Digitising Northern Irelands No.1 Coffee Brand.

Accolades

  • Digital DNA - Best App of the Year 2024 Finalist

    • We we delivered

  • iOS and Android App
  • EPOS Integration
  • Marketing Website
  • Digital Coffee Stamps
  • Loyalty Rewards System
  • API Integrations

    • The Challenge.

    Reaping the benefits of digital customer loyalty to grow the market for a leading barista coffee brand.

    Barista Bar is a rapidly growing Northern Ireland based coffee chain offering self-serve hot drinks services in over 700 SPAR storefronts and service stations across the UK, with sales of over 12 million cups per year.

    The Approach.

    The core part of the custom software platform was to create seamless integration with the in-house ePOS system.

    Ensure that reward points were able to be used as a pure digital currency for redemption against hot drinks. Our team worked in partnership with Barista Bar's IT infrastructure team and the external ePOS provider to create an integration solution that linked the mobile app loyalty data to the till system in all Barista Bar outlets and branches.
     

    Barista Bar Standout Collage

    ‘Replacing a legacy card based loyalty points system with a mobile app based reward points loyalty scheme.’

    Boosting Customer Engagement.

    The digitisation of the Barista Bar loyalty scheme also allowed for increasing the purchasing power and flexibility of coffee loyalty points.

    Now Barista Bar customers can collect their loyalty points and not only redeem them against free drinks but also for Rewards+ points to be exchanged for branded merchandise and discount offers with selected partners and retailers.

    girl using app and drinking coffee
    Hand holding phone with Barista Bar app

    Northern Ireland's top coffee-to-go brand, Barista Bar, is rapidly expanding across the UK. They're brewing over 12 million cups a year in 720+ stores!

    Creating rewarding experiences.

    The digitisation of the Barista Bar loyalty scheme also allowed for increasing the purchasing power and flexibility of coffee loyalty points.

    Now Barista Bar customers can collect their loyalty points and not only redeem them against free drinks but also for Rewards+ points to be exchanged for branded merchandise and discount offers with selected partners and retailers.

    Rewards screens from the app
    Barista Bar Merchandise

    Creating brand loyalty and building 
an engaged customer base.

    Finding your perfect coffee.

    The Barista Bar app streamlines the customer experience by featuring a user-friendly store locator. This functionality empowers users to effortlessly find their nearest Barista Bar location, directly within the app.

    The Barista Bar app streamlines the customer experience by featuring a user-friendly store locator. This functionality empowers users to effortlessly find their nearest Barista Bar location, directly within the app.

    User scanning loyalty app at the shop point of sale App map functionality

    Helping customers to access their 
favourite coffee brand.

    Brewing up a bespoke marketing website.

    To elevate Barista Bar's brand presence, we crafted a bespoke marketing website. This wasn't a one-size-fits-all solution.

    We meticulously designed the website to reflect Barista Bar's unique identity and target audience. From captivating visuals to engaging content, every element worked in harmony to create a powerful brand narrative that resonates with coffee connoisseurs.

    Hero and map screens from the marketing website
    browsing the marketing website with a coffee someone scanning a phone in their local store

    ‘Sugar Rush truly understood our vision and helped us bring it to life. The app and website have been instrumental in driving customer engagement and brand loyalty.’

     

    Keavy O'Mahony-Truesdale - Brand Manager

    100%

    Above target growth prediction

    Within a month of launch, the Barista Bar app gained over 10,000 subscribers, topping the UK Apple & Google Play store charts. 66% engaged with featured stories and the store locator, while 66% used digital loyalty for purchases. Additionally, 51% of lapsed card users were reactivated via the app.

    Customer using the app, browing the marketing website and filling a coffee

    The Result

    A feature-rich app offering seamless conversion to digital loyalty and easy content management by the client.

    The Barista Bar loyalty app provides the perfect blend of digital features and ease of use, keeping customers engaged, connected and loyal with their favourite coffee brand, while keeping Barista Bar's team informed, in control of the app content and aware of their customer buying behaviours in real-time.